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Faith-based toys are now being tested in the Bible belt in some 400 Walmart stores. These toys have been sold in Christian stores for years but now the mainstream stores are beginning to see that Christians are wanting more. Bible based action figures such as Samson, David, Daniel, Noah and a 12 inch talking Jesus are being test marketed to see how much market there is for such toys.
One company has brought this to the discount giant, One2believe. They offer the action figures that have so far been sold only to churches and Christian stores directly. They call it the “battle for the toy box” and they are definitely serious. Along with Walmart, they have added Target stores as well. They plan to put the Biblical superheros into the large stores all over the country.
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I think this will surely attracts the market esp. the parents. This is a nice gift to give this Christmas. I just realize that there is no biblical toys at the market, well if it does it wasn’t marketed that well. It’s time to enjoy some biblical toys like this. I hope they can produce more toys for all ages.
Yes!! There are relatively few or no Biblical toys at the store unless it’s a Christian specialty store. It’s about time someone came along and put that type of toy into the mass market.
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